Having reliable data on the morphology of the feet of consumers is what nowadays can make the difference for both, industrial production as well as smaller factories.
The obsolete methodologies currently used for size development don’t take in account the morphological differences due to important parameters like geographical and demographic ones. Furthermore, there is no standard development system: this causes confusion in the consumer who doesn’t find a continuity of correspondence in sizes and other characteristics, even in models that he/she identifies as similar.

Overcoming this limit is the decisive step for any Brand that wishes to offer its consumers a truly innovative and satisfying omni-channel shopping experience.
By using the Right Shoes feet detection and data analysis services and choosing the highest standards of quality, repeatability and precision that Newlast technology guarantees, the Brand is now able to offer footwear, produced on an industrial scale, that is truly optimized for the needs of each customer.